Lesson 2 of 4
The Power of your s.o.u.r.c.e Methodology
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The Power of Method-Centric Marketing
If I was to start any new digital product or service-based business from scratch, I would ALWAYS start with this.
Not having this one thing is the reason why most people struggle with overwhelm, indecision, and lack of clarity in their business.
It's also the reason why people struggle to become known in their industry as a true expert who can demand high prices and easily sell their products and services.
Could Adding This One Simple Thing Almost Instantly Position You in the Top 20% of Your Field?
It's unfortunate, but the fact of the matter is that the people at the top get the majority of the business.
The top 20% of marketers get 80% of the business while the bottom 80% of marketers fight over the remaining 20%.
I said "marketers" for a reason.
Because it's not enough to just be good at your craft. It's not enough to just be creative or genuine in your desire to help others.
No, you need to be good at marketing also.
I'm gonna share one thing with you today that will make that a whole lot easier and help you prosper even if you're not great at sales or marketing or are not a huge fan of the fact you have to do it.
The Many Benefits of Method-Centric Marketing
There's ONE thing you can implement in your business (regardless of experience level) that will make your entire journey far easier.
Here's a list of what having this can do for you and your business:
- Makes you instantly stand out in the sea of noise online, so your message can start consistently attracting paying customers.
- Greatly reduces any feelings of "imposter syndrome" and makes you immediately more confident in sharing your message.
- Positions you in the eyes of others as a true expert instead of a "fake guru" or newbie marketer who can’t be trusted.
- Pre-sells clients on working with you so that you never have to do sales calls or “hard sell” ever again if you don’t want to.
- Gives both you and your customers total clarity on how you can provide real results in a unique way worth paying for.
- Allows you to charge more money for what you do and still have people happy to buy from you instead of the "competition"
- Provides you with the entire curriculum of what you need to teach/share inside both your free and paid content.
- Automatically increases the value and conversion rate of ANY offer you create while also making it far easier to sell.
- Makes your business extremely efficient and also adaptable to your unique personality and creative preferences.
All This is Possible With a S.O.U.R.C.E Methodology
Yes, one thing can do all this. It's called your S.O.U.R.C.E Methodology
S.O.U.R.C.E stands for:
Signature Solution
It’s what you become known for in your industry and what becomes the primary profit-center of your business.
One-of-a-Kind Offering
It’s what makes your solutions uniquely valuable and what differentiates you from the competition.
Unified Understanding
It’s what helps you deepen your understanding of your topic and also streamlines your business growth strategy.
Roadmap to Results
It acts as the roadmap that helps both you and your paying clients go from where they are to where they want to be.
Credibility & Confidence
It’s what makes you a true expert (without ever having to call yourself one) and helps you overcome imposter syndrome once and for all.
Ever-Evolving
It grows and evolves as you do, so your business always stays aligned with who you are and adapts to your ever-growing wisdom.
So what is a SOURCE Methodology exactly?
Here are some examples of what a SOURCE Methodology might end up looking like:
Think of your SOURCE Methodology like a central database of all your knowledge, organized into a step by step system that informs all your business decisions.
From your SOURCE Methodology comes:
- Your social media content ideas
- Your signature product or service
- Your entire offer suite
- Your teaching method
- Your unique selling proposition
- Your lead generation and scaling strategy
- Your roadmap for getting clients results
- And much more
Why is it so important to have this in your business?
1. Because SYSTEMIZING your knowledge is how you gracefully SCALE your business and serve more people.
Most people are stuck trading their time for money. Even entrepreneurs are on the hamster wheel. Only those who are great at creating systems can find ways to escape this.
2. Because OBSCURITY is one of the biggest things holding most people back from the success they desire.
Most people just aren't that good at getting known and positioning themselves as someone worth following.
Having your own one-of-a-kind system based on your unique life experience instantly helps you stand out from everyone else so you can start being known as a true expert at something instead of just some random person on the internet trying to grow their side hustle.
3. Because it gives you extreme CLARITY, and clarity leads to more effortless action and momentum.
Your SOURCE Methodology is the foundation of your business. It's what determines exactly what you post on social media, what you use as lead magnets, what your paid products are, and how you sell them.
It acts as the roadmap you use to get both yourself and your clients great results. And it's what positions you as the expert in your field.
Without this one thing, everything in your business will feel more difficult and confusing. With it, you'll have far more clarity and confidence.
How to Turn Your Methodology Into 1,000 Leads Per Month and a Thriving Digital Product Business
With that said, how do we use this to drive real results and achieve the 1,000 leads per month I talked about in the first lesson?
That's what we'll talk about in the next video.
Click "Next" to keep learning.
*Earnings and income representations made by Beau Norton or the Paid to Bring Peace brand, and their advertisers/sponsors are aspirational statements only of your earnings potential. These results are not typical and results will vary. The results on this page are OUR results and from years of testing. We can in NO way guarantee you will get similar results.
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